Implement the F4S framework of standardization so SAP Marketing will unify to common terminology and process across all marketing teams starting for 2017 and subsequent years. This tool provides a common set of operational and budget information which will be considered the “single source of truth” through the current plan year. It is important for each region & global team to fully engage in this highly visible executive sponsored initiative due to the significant business value it represents to the SAP Marketing team for the current plan year.
Adoption of the Marketing Planning tool represents that Franchise 4 Success in motion, to move marketing to a Single Source of Truth across all Central and Region teams, to complete transparency and accountability to how spend the Marketing budget.
The Marketing Planning Tool will continue to evolve and improve with significant additional functionality in the next budget years to include campaign planning and execution, UI improvements and Reports.